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Men
Women

Body Bespoke:
IT'S TIME TO CHANGE THE GAME

We women are all unique. So why should you have to make do with a pair of jeans made to fit just anybody?

Body Bespoke jeans were designed for women who have got more to do than worry about their bum all day. Focus on what really matters in your life, we’ve got your back!

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Wrangler teamed up with Grammy Award-winning musician Kimbra for a bold new campaign that celebrates women for their achievements, rather than just their appearance. Let’s change the conversation to what women do in their jeans and not just how they look in them.

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OUR NEW WAY TO DESIGN JEANS

Design a pair of size 28 jeans. They look great. Now just size them up or down to fit everyone else. The result? Not so great. Yet that's how the denim industry has worked for decades. At Wrangler we think it's time for a change. So all 11 sizes in each style we make have been individually graded, and made for individuals.

EVERY SIZE MATTERS

As we all know: jeans that look great on a friend in one size, won’t necessarily look great on you in your size. It’s common sense, really. That’s why we pay equal attention to every size, so each pair of jeans is crafted and individually fitted for the person who’ll be wearing them – you.

THE APPLIANCE OF SCIENCE

Wrangler commissioned engineers at the University of California, our question was a sincere one: what is it about each size of a style of jeans that makes it look its best, at least from behind? And the engineers gave us a surprising answer: it's all about the position of the pockets.

EXPERTS IN DENIM

Wrangler may have dressed rodeo dudes for generations, but it's never been one to rest on its heritage. Always keen to innovate in jeans, Body Bespoke best expresses our expertise - and our determination to fit you with a pair of jeans that lets you feel as good as you want to.

IT’S ALL IN THE POCKETS

You know the idea that beauty lies in balance and symmetry? It's the same for the rear of your jeans. Unless the pockets are positioned and scaled to give the right proportions for that particular size, your jeans will never look as good as they could. Wrangler's Body Bespoke has considered this for every size of each style - giving you a pair perfect for your particular posterior.

BODY BESPOKE JEANS

Find out how at Wrangler we've made jeans more flattering by designing them specifically for your size. They're available in both High Skinny and High Slim fits too.

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