Tip of the day

Did You Know?

Our Proud to be Blue collection embraces and celebrates the original colour of denim: Indigo. What is great about indigo is that it doesn’t dye fabric completely, so the wear of the colour does start to show over time, adding authenticity and proving that the jeans live with you.

Tip of the day

Did You Know?

Our Proud to be Blue collection embraces and celebrates the original colour of denim: Indigo. What is great about indigo is that it doesn’t dye fabric completely, so the wear of the colour does start to show over time, adding authenticity and proving that the jeans live with you.